Fable, a startup developing AI tools to create animated TV shows from scratch, is launching an AI-powered streaming service called Showrunner this week. The platform will let subscribers generate animated scenes, watch AI-created content, and even insert themselves into the animations they produce.
Showrunner is launching in alpha, and initially, users will interact with it through Discord. Subscriptions will cost between $10 and $20 per month, with credits used to generate new scenes. The service debuts with two AI-generated shows: Exit Valley, a Silicon Valley satire inspired by Family Guy, and Everything is Fine, a comedy about a couple stranded in an alternate dimension.
While these shows provide a foundation, the real appeal lies in user-generated content. Fable envisions a future where subscribers can create endless scenes using established characters—similar to a Disney-owned Toy Story universe where fans could generate new Buzz and Woody interactions. For now, users will have to settle for original worlds rather than licensed properties.
Fable has been refining its AI models for years. Back in 2019, the company demonstrated an early version capable of generating South Park-style episodes from audio inputs. The results were surprisingly accurate, which may explain why Amazon has invested in Fable ahead of Showrunner’s launch.
AI’s role in entertainment continues to grow, with Netflix recently using generative AI in its original series The Eternaut. However, skepticism remains among creatives, and it’s unclear whether mainstream audiences will embrace AI-generated content—especially given its often rough quality. Showrunner serves as both a showcase for Fable’s tech and an experiment to gauge public interest in AI-driven storytelling.
If successful, the platform could pave the way for a new era of interactive, user-generated entertainment. But for now, it remains an ambitious experiment in blending AI and animation.
