Nintendo Announces Hello Mario App and New Merchandise for Kids
Nintendo has revealed a new app called Hello Mario, set to launch on iOS, Android, and the Switch in Japan on August 26. The free app features a giant interactive Mario head that responds to touch, similar to the iconic intro screen from Super Mario 64. Players can poke and prod Mario, prompting various reactions, including his face spinning around the screen. Nintendo encourages parents and young children to explore the app together to enjoy Mario’s playful responses.
While the app is currently confirmed only for Japan, Nintendo has not ruled out a global release. The company has been contacted for further details on potential international availability.
Alongside the app, Nintendo is introducing a new line of Mario-themed products aimed at young children. The My Mario collection includes plush toys, teething rings, dinnerware, clothing, and an interactive board book featuring Mario’s face. A standout item is a set of wooden blocks with built-in Amiibo functionality, blending physical play with digital interaction.
These products will debut in Nintendo’s Japanese stores on August 26, with reports suggesting a wider release in other regions next year. The move highlights Nintendo’s continued expansion into family-friendly entertainment beyond gaming.
The Hello Mario app and My Mario merchandise signal Nintendo’s focus on engaging younger audiences with interactive and tactile experiences. Fans outside Japan will be watching for updates on whether these offerings will reach global markets.
