Apple Awe Dropping Event: How to Watch the iPhone 17 Reveal
Autumn is Apple season, and the tech giant is set to host its annual smartphone launch event. Dubbed Awe dropping, the event promises surprising announcements for the new generation of iPhones. It all begins on September 9 at 1 PM Eastern Time or 10 AM Pacific Time.
For those wanting to tune in and hear directly from Tim Cook and his team, the entire show will be available to stream. You can watch it live on the official Apple website or on the company’s YouTube channel. A livestream will also be embedded on various tech blogs for easy viewing alongside live commentary.
With just one week remaining until the event, numerous leaks and reports have already provided a clear picture of what to expect from the new iPhone 17 family. The software side of things, iOS 26, was previewed earlier this summer at Apple’s WWDC conference. Since then, reliable sources have filled in many details about the new hardware.
The headline announcement is anticipated to be an ultralight smartphone, potentially named the iPhone 17 Air. This would mark the first time Apple has used its Air branding on a mobile device. However, early reports from insiders like Bloomberg’s Mark Gurman suggest this first-generation model may come with some initial limitations as Apple refines the new form factor.
Alongside the potential new Air model, the event is also expected to introduce the standard iPhone 17, the iPhone 17 Pro, and the iPhone 17 Pro Max, continuing the company’s established lineup.
Beyond the smartphones, the Awe dropping event will likely serve as a platform for other product refreshes. New models of the Apple Watch are a strong possibility, and there may also be updates or new introductions within Apple’s growing ecosystem of smart home technology. Be sure to tune in on September 9 to catch all the official product launches and announcements.
