Pinterest Cracks Down on AI Slop with New User Controls Pinterest is rolling out new features designed to give users more control over the amount of AI-generated content they see. The platform is introducing settings that let people reduce, or dial down, AI imagery in specific categories that are highly prone to such content. As AI image generators have become more widespread, social media platforms have struggled to manage the influx of synthetic content. Pinterest, with its image-centric design, has been especially flooded. Users have taken to forums to complain about the platform being overrun with AI slop, making it difficult to find authentic, human-created pins. In response, Pinterest is offering a new tool called refine your recommendations. This setting allows users to toggle generative AI content from a list of categories that have seen a significant influx of such material. The initial categories include art, architecture, beauty, fashion, entertainment, health, home decor, and sports. The company indicated that more categories could be added in the future. It is important to note that Pinterest is not eliminating AI content entirely. The company clarified that the new settings are designed to dial down the volume of AI-based content in a chosen category. A spokesperson explained this approach by noting that not all AI-generated content is low quality, and some users are actually interested in seeing AI-created material. The new control currently applies only to image pins and does not extend to video content. This means it will likely not filter out AI-generated videos, such as those created by tools like Sora, from user feeds. For AI-created or AI-edited content that continues to appear, Pinterest is enhancing its labeling system. The platform began testing labels for AI content back in May and has now ramped up its identification tools to make these disclosures more prominent. The new settings to reduce AI content are available now on desktop and Android versions of Pinterest. The company says the feature will become available on iOS in the coming weeks.
