Amazon Fire TV Gets Major Speed and AI Upgrade with New Interface A significant redesign of the Amazon Fire TV user interface, first previewed earlier this year, is now rolling out to users in the United States. This free update brings a visual refresh, a focus on faster performance, and deeper integration of Amazon’s AI assistant. The most immediate change is a softer aesthetic, with rounded corners appearing throughout the menu system. However, the core improvements are under the hood. Amazon states that the new interface delivers interactions that are 20 to 30 percent faster, aiming to reduce lag and make navigation more responsive. Customization has also been enhanced. The new home screen allows users to pin up to 20 favorite apps for quick access, a substantial increase from the previous limit of six. This makes for a more personalized and efficient launching point for streaming. A key feature of the update is its integration with the advanced Alexa+ AI voice assistant. Users can employ voice commands not just to open apps, but to get viewing recommendations based on their preferences or to manage a watchlist. This AI-powered guidance is positioned as a way to cut through the clutter of endless streaming options. The rollout begins today for U.S. customers and will be delivered automatically as a free software update to compatible Fire TV streaming sticks, cubes, and smart TVs. The redesign represents Amazon’s continued effort to refine the streaming experience on its platform, emphasizing speed, personalization, and the growing role of artificial intelligence in home entertainment.
