Amazon Reportedly Developing Separate AR Glasses for Customers and Its Drivers
Amazon is making a significant move into the augmented reality hardware space. According to a new report, the tech and e-commerce giant is actively developing two distinct pairs of AR glasses. One model is aimed at the consumer market, while the other is being designed specifically for its massive fleet of delivery drivers.
The consumer-focused project is internally known as Jayhawk. Sources indicate these glasses will be equipped with a full suite of technology, including microphones, speakers, a camera, and a full-color display that projects information into one eye. For the augmented reality technology powering these glasses, Amazon is reportedly partnering with the Chinese company Meta-Bounds. The current timeline suggests a potential release window in late 2026 or early 2027.
In parallel, Amazon is working on a separate model codenamed Amelia. This version is strictly for productivity, designed to be worn by Amazon delivery drivers. The goal is to shave valuable seconds off each delivery stop by providing drivers with hands-free navigation and package information directly in their field of view. This efficiency-focused hardware could reportedly be ready for deployment by the second quarter of 2026.
This strategic push would place Amazon in direct competition with Meta, which has already found success with its Ray-Ban smart glasses collaboration. The rivalry is set to intensify as Meta is expected to unveil its own more advanced AR glasses, currently known as Hypernova, which also features a single-eye display for a true augmented reality experience.
By developing both a consumer product and an enterprise tool, Amazon is taking a dual-pronged approach to the AR market. This not only positions them to compete for the future of personal computing but also to further optimize its own vast logistics network from within. The reported 2026-2027 timeline indicates that the race for mainstream AR glasses is heating up, with major tech players investing heavily in what they believe is the next major platform.
