Apple TV+ Price Surges to $13 Per Month in Latest Hike
Apple has implemented another price increase for its streaming service, Apple TV+. The monthly subscription cost has jumped to $13, up from the previous $10 per month. This change is effective immediately for new subscribers.
Existing customers will see the price change applied 30 days after their next renewal date. There is a small silver lining for consumers. The annual subscription plan will remain at its current price, offering a potential discount for those willing to pay for a full year upfront. The cost of the broader Apple One subscription bundle, which includes TV+ alongside other services like Music and iCloud, is also staying the same for now.
This move continues a trend of streaming services starting at a low introductory price before steadily increasing their fees. However, Apple has accelerated this process significantly. The platform is relatively young, and as recently as 2023, a subscription cost just $7 per month. This latest hike means the price has nearly doubled in just over a year.
The justification for the increase appears to be rooted in performance. During a recent earnings call, Apple reported that overall viewership on Apple TV+ experienced strong double-digit growth year over year. The service has been building a reputation for quality content that generates mainstream attention and critical acclaim.
Shows like the hit series Severance and the Emmy-nominated The Studio have helped elevate the platform’s profile. Furthermore, Apple TV+ has established itself as a major destination for science fiction fans, boasting a robust lineup that includes popular titles such as For All Mankind, Invasion, Foundation, Murderbot, Silo, and Dark Matter. This investment in high-profile, original content is likely a key driver behind the decision to raise the subscription price.
