Beats Unveils New iPhone 17 Cases Featuring a Lanyard That Doubles as a Kickstand
Beats has introduced a fresh lineup of protective cases designed for Apple’s newest iPhone 17 series. The most notable addition is a case that incorporates a removable lanyard with a clever dual function, serving as both a security strap and a built-in kickstand for hands-free viewing.
This innovation taps into the growing trend of using lanyards and cross-body straps for phones. For frequent travelers, these accessories offer a practical solution to prevent theft or the accidental misplacement of a device while managing bags and luggage. The Beats design elevates this concept by integrating a multi-functional lanyard. The strap features a special adapter at its end that can slide open and securely attach to a magnetic point on the side of the case. Once connected, it transforms into a stable kickstand, perfect for watching videos or making video calls without holding the phone.
This model is called the Beats iPhone 17 Kickstand Case with MagSafe and Camera Control. It is offered in a selection of four colors: Granite Gray, Bedrock Blue, Lime Stone, and Pebble Pink. It is available for purchase directly from Apple’s online store with a price tag of fifty-nine dollars.
Alongside the kickstand model, Beats is also releasing a more streamlined, essential case. The company describes this option as thin, light, and precisely crafted. It shares the same matte hard outer shell that resists fingerprints and the soft microfiber interior lining as the kickstand version, and it comes in the same four color options. This basic case is priced at forty-five dollars. It is also the only case in this new Beats collection that is compatible with the ultra-slim iPhone Air model.
For users who need maximum protection, Beats is offering a rugged case option. The Beats iPhone 17 Rugged Case with MagSafe and Camera Control is built for those who are prone to dropping their devices. Its construction includes a durable polymer backing reinforced with impact-absorbing sidewalls. The bottom of the case is fully enclosed to provide enhanced protection, and the exterior features a textured matte finish to improve grip and reduce the chance of slips.
Beats states that this rugged case has undergone rigorous testing to ensure its durability. The company subjected it to repeated drop and scratch tests, along with a battery of thermal, mechanical, and chemical tests designed to simulate the challenges of everyday use. This high-protection case is available in four colorways: Everest Black, Rocky Blue, Alpine Gray, and Sierra Orange. It is the most expensive option in the lineup at seventy-nine dollars.
This new collection from Beats provides iPhone 17 and iPhone Air users with a range of choices, from a minimalist shell to a feature-rich case with a unique convertible lanyard, all the way up to a heavily fortified model built to withstand significant impacts.
