Google is introducing a major update to Gmail that will help users better manage their delivery and shopping emails. The update focuses on organizing purchase information and enhancing the promotions tab, making it easier to track packages and find relevant deals.
The most significant change is the introduction of a new Purchases tab. This dedicated section will automatically gather all emails related to your deliveries and online orders into a single, easy-to-find location. For mobile app users, this new view can be accessed through the side menu by tapping the hamburger icon located at the top of the interface.
Even with this new dedicated space, Gmail will continue to provide at-a-glance updates for imminent deliveries. Packages scheduled to arrive on the current day will still appear as convenient cards at the very top of the user’s main inbox. These cards feature actionable buttons such as See item or Track Package, allowing users to get shipping details or view their order without the need to search through their email for the original confirmation. The rollout for this new Purchases tab begins immediately for personal Gmail accounts.
Alongside the new delivery organization, Google is also upgrading the existing Promotions tab. A new sorting option will allow users to view promotional emails by most relevant. This feature uses algorithms to determine which brands and offers are most pertinent to the user based on their past interactions and engagement with similar emails.
Furthermore, the updated Promotions tab will proactively send users nudges about upcoming deals and limited-time offers that are set to expire soon. This aims to ensure that users do not miss out on sales or discounts from their favorite brands. These changes to the Promotions tab are scheduled to become available to all users in the coming weeks.
This update represents a continued effort by Google to streamline the email experience, reducing inbox clutter and providing users with more tools to manage the flow of commercial and transactional messages efficiently. By automatically categorizing purchase information and highlighting time-sensitive promotions, Gmail is becoming a more powerful tool for managing online shopping and deliveries.
