Peacock, the streaming platform owned by NBCUniversal, is increasing its subscription prices starting July 23. The service, known for hosting popular shows like The Office and Love Island USA, will raise the cost of its two main tiers by $3 per month. Additionally, Peacock is introducing a new lower-priced tier called Select, priced at $7.99, which will offer access to NBC and Bravo shows along with a limited selection of older NBCUniversal content.
The ad-supported Premium plan will jump from $8 to $11 per month, while the Premium Plus plan, which has fewer ads, will rise from $14 to $17 per month. Annual subscriptions will also see increases, with the Premium plan now costing $110 per year and Premium Plus at $170 per year. New and returning customers will see the updated pricing on July 23, while current subscribers will experience the change on August 22.
Though Peacock remains cheaper than Netflix, which charges up to $25 per month for its highest tier, this marks the third price hike for Peacock in three years. The service initially raised its cheapest plan from $5 to $6 per month in 2023, then increased it again to $8 per month in 2024. If this trend continues, subscribers could face another $4 increase by 2026.
Despite not matching the prestige of competitors like HBO Max or Netflix, Peacock has seen recent success with its exclusive content. The latest season of Love Island USA became a major hit, ranking as the most-watched streaming reality series for multiple weeks in June, according to NBCUniversal. Nearly 30% of its viewership came from mobile devices, making it Peacock’s top entertainment series on phones and tablets.
The introduction of the Select tier appears to be a strategic move to attract reality TV fans who primarily watch NBC and Bravo content. For $8 per month, viewers can access a large library of episodes, though with a more limited catalog compared to the higher-priced plans.
As streaming services continue to adjust pricing, Peacock’s latest move reflects the broader trend of platforms balancing content costs with subscriber growth. Whether the new Select tier will succeed in drawing budget-conscious viewers remains to be seen.
