Samsung is preparing to unveil its next flagship smartphone, the Galaxy S26 series, with an announcement expected on February 25, 2026, according to multiple industry reports.
The launch continues Samsung’s tradition of holding its Unpacked events in early February, though the actual release to consumers is expected around March 11, 2026.
Leaks and rumors suggest the Galaxy S26 will build on its predecessor with incremental improvements in processing power, camera technology, and AI capabilities. However, the bigger story may be what Samsung is saving for later in the year.
Industry watchers expect Samsung to launch a wide-screen foldable device, potentially similar to Huawei’s Pura X format. This would position Samsung against Apple’s long-rumored entry into the foldable market.
The foldable phone segment is heating up. Motorola is also expected to launch its first book-style foldable, the Razr Fold, marking its return to the premium smartphone space after years of budget devices.
For now, Samsung is recommending the Galaxy S25 as a solid choice for consumers looking to upgrade, noting it remains a capable flagship even as the S26 approaches.
The smartphone industry faces challenges in 2026, including global RAM shortages that could push prices higher and intensifying competition around on-device AI features. Apple’s recent partnership with Google to power Siri with Gemini has raised the stakes for AI integration.
Samsung’s February launch will set the tone for what promises to be a competitive year in smartphones.