Apple is finally moving forward with a clear artificial intelligence strategy after months of uncertainty, focusing on a complete transformation of its Siri voice assistant into an advanced AI chatbot. According to reports, the overhaul will see Siri replaced by a new, more interactive model internally referred to as Campos. This shift aligns Apple’s approach more closely with competitors like OpenAI’s ChatGPT and Google’s Gemini. The new Siri chatbot will not be released as a standalone application for users. Instead, Apple plans to deeply integrate the technology directly into its operating systems. The full launch is reportedly scheduled for late next year as part of the iOS 27, iPadOS 27, and macOS 27 updates. In the meantime, users can expect some new AI features to arrive in the more immediate iOS 26.4 update, delivering on promises Apple made back in 2024. This strategic pivot helps explain Apple’s recent partnership with Google. Earlier this year, the two companies announced that Google’s Gemini AI models would be used to power the upcoming versions of Siri. By leveraging Gemini, which is already deeply integrated across Google’s services, Apple can accelerate its development in an area where it has lagged behind other tech giants, avoiding the need to build everything from the ground up. Beyond the software integration, Apple is also exploring new hardware for its AI. Separate reports indicate the company is developing a wearable AI pin, potentially for release in 2027. This suggests Apple’s AI ambitions extend beyond smartphones and computers, aiming to embed its intelligence across a wider ecosystem of devices. The overarching plan signals Apple’s commitment to embedding generative AI deeply into its product experience rather than offering it as a separate service. The transformation of Siri from a simple voice command tool into a proactive, conversational chatbot represents one of the most significant shifts in Apple’s software philosophy in recent years, setting the stage for its next era of technology.
