Samsung Launches Desktop Browser Beta, Joins the AI Browser Wars On Thursday, Samsung launched a desktop version of its Samsung Internet web browser for Windows. This move expands the browser beyond its traditional mobile home and directly into the competitive PC market. The companys reasoning for this expansion becomes clear in its own description of the browser, which it says is evolving from a PC browser that waits for input to an integrated AI platform. The core motivation is artificial intelligence. The new desktop version supports the expected cross-platform features, allowing users to sync their bookmarks, browsing history, and autofill information between their Samsung devices and Windows PCs. Samsung also highlights its focus on privacy and security, which includes standard offerings like tracker blocking and a privacy dashboard. However, these features are likely not the primary driver behind launching a new desktop browser in 2025. Samsung had briefly released a version for Windows in 2024 before quietly pulling it from the Microsoft Store. The relaunch now appears to be a strategic play to position Samsung Internet within the rapidly growing and highly competitive landscape of AI-powered browsers. This sector has recently seen a flurry of activity. Samsungs release follows the launch of OpenAIs ChatGPT Atlas browser, significant updates to Microsofts Edge with its Copilot Mode, the early access release of Opera Neon, and the general availability of Perplexitys Comet browser. By bringing its browser to Windows, Samsung is ensuring it has a seat at the table as these new AI-centric browsing experiences gain user attention. Samsung states that its cross-platform browser will be key to advancing its vision for ambient AI, a system designed to anticipate user needs and provide more personalized assistance. To compete effectively in this new fray, having a presence on the desktop is essential. The Samsung Internet beta is now available for Windows 11 and Windows 10, specifically version 1809 and later. Interested users can sign up for the beta program on the official Samsung Internet product page.
