Adobe Unveils New Photoshop AI Assistant and Major Creative Cloud Upgrades At its annual Adobe Max conference, the company has rolled out a significant wave of AI enhancements across its Creative Cloud suite. A standout announcement is the new Photoshop AI Assistant, designed to automate repetitive tasks and offer users personalized recommendations, promising greater control and time savings. This conversational AI Assistant, available in both Photoshop and Express, allows users to type commands in plain language to execute a series of creative steps, such as color correction and resizing. Users can fluidly switch between giving prompts to the agent and manually adjusting settings with traditional tools like sliders. The Assistant can also provide tutorials for complex tasks. In a demo, Adobe showed an agentic mode that simplifies Photoshop’s complex interface into a clean, prompt-based window for executing tasks before returning to the full interface for fine-tuning. Beyond the AI Assistant, Adobe introduced several other powerful AI tools for Photoshop. A key development is the expansion of Generative Fill with new third-party models, including Google Gemini 2.5 Flash and Black Forest Labs FLUX.1 Kontext, alongside Adobe’s own newly launched Firefly Image Model 5, which it calls its most advanced image generation model yet. Photoshop is also gaining a Generative Upscale feature, powered by Topaz Labs AI, which can transform low-resolution images into detailed 4K versions. Another new tool, Harmonize, simplifies complex compositing by realistically placing objects or people into different environments, automatically matching the light, color, and tone of the foreground to the background. For video editors, Premiere Pro is receiving a new AI Object Mask that automatically identifies and isolates people and objects in video footage, eliminating the need for manual rotoscoping. The update also brings new rectangle, ellipse, and pen masking tools for targeted adjustments, plus a fast vector mask for quicker tracking. Lightroom is not left out, with a new AI Assisted Culling feature. This tool helps photographers quickly sift through large collections to identify the best shots by filtering for criteria like focus level, sharpness, and camera angles. Availability for these new features is rolling out now. Photoshop’s Generative Fill with Partner Models, Generative Upscale, and Harmonize are available to customers immediately. Premiere’s AI Object Mask and new masking tools, along with Lightroom’s AI Assisted Culling, are launching today in beta. The Photoshop AI Assistant will be available through a private beta waitlist.
