Bitcoin climbed back above $64,000 on July 6, 2026, after President Donald Trump told reporters he has “become a big crypto guy,” a one-line pivot that erased much of the damage from Strategy’s $216 million Bitcoin sale earlier in the week. The rebound, confirmed by CNBC and Investing.com, is the clearest signal yet that the administration’s stance on digital assets has shifted from skeptic to cheerleader, and the market is repricing Bitcoin accordingly.
Strategy, the Michael Saylor-led corporate Bitcoin treasury formerly known as MicroStrategy, had spooked markets on July 4 when it disclosed the sale of 3,300 Bitcoin at an average price of roughly $65,500, a transaction worth $216 million. The move was framed as routine treasury management, but it was the largest Bitcoin sale by Strategy in nearly two years, and the announcement triggered a fast four percent drop that pushed BTC briefly below $61,000.
Trump’s Pivot Changes the Tape
Within 48 hours, the narrative flipped. Speaking to reporters in the Oval Office on July 6, Trump said he had “become a big crypto guy” and described himself as “a big fan of crypto” when asked about Bitcoin’s role in Trump Accounts, the administration’s child savings program. The comments were casual, but the timing was surgical: they landed just as Strategy’s selling pressure was peaking, and they gave algorithmic traders and macro funds a permission slip to reload long positions.
Bitcoin responded almost immediately. The asset reclaimed $63,000 within an hour of the comments and pushed through $64,000 by the afternoon New York session, according to Investing.com data. The total recovery from the Strategy-driven low was roughly 5 percent, a meaningful move in a market that has spent the past two months trading in a tight $58,000 to $66,000 range.
Why Trump’s Words Move the Tape
Bitcoin’s price has always been sensitive to US regulatory signals, but the 2026 cycle has been unusual in that the regulatory signal is now coming from the top of the executive branch rather than the SEC. Gary Gensler’s departure as SEC chair in early 2025 opened the door to a friendlier enforcement posture, but the deeper shift has been the administration’s direct embrace of Bitcoin as a strategic asset.
Trump’s comments on July 6 matter because they reinforce three ongoing policy directions. First, the administration’s Strategic Bitcoin Reserve, created by executive order in March 2025, is now actively accumulating rather than passively holding seized coins. Second, the SEC under its current leadership has dropped enforcement actions against major crypto custodians and is processing spot ETF applications on an accelerated timeline. Third, Treasury has been quietly exploring stablecoin rules that the industry has long demanded, removing a key overhang on institutional adoption.
Strategy’s Sale in Context
Strategy’s $216 million sale, painful as it was for short-term holders, does not change the long-term thesis. The company still holds more than 580,000 Bitcoin on its balance sheet, making it by far the largest corporate holder of the asset. The July 4 sale was less than 0.6 percent of its total position and was framed internally as a liquidity event to fund operational expenses and an upcoming dividend distribution.
Analysts at several major banks were quick to point out that Strategy’s selling pressure is now a recurring feature of the market, not a one-time event. The company has telegraphed that it may use future ATM share issuances to fund additional Bitcoin purchases, and that any operational sale will be sized to minimize market impact. The July 4 sale, while larger than expected, was within that framework.
What $64,000 Means for the Market
The reclaim of $64,000 is psychologically important. It is the level at which Bitcoin first broke out in early 2024 on the way to its all-time high above $108,000, and it is the level that many institutional desks use as a proxy for “risk-on” positioning. A sustained hold above $64,000 would likely pull sidelined capital back into the market, particularly from registered investment advisors who have been waiting for a clear policy signal before increasing client allocations.
On the bearish side, several factors remain unresolved. The Federal Reserve’s rate path is still uncertain, with markets pricing roughly two cuts before year-end but increasingly skeptical of the timeline. Spot Bitcoin ETF flows have been net negative for seven consecutive weeks, and the unwind of the yen carry trade earlier this year continues to weigh on global risk assets. Trump’s comments are positive, but they are not a substitute for actual ETF inflows or a clear pivot from the Fed.
The Bigger Picture
Trump’s “big crypto guy” comment is the latest in a series of pro-Bitcoin signals from the administration, and the market is treating it as confirmation that the policy direction is now durable. Whether that translates into a sustained rally above $70,000 depends on factors well beyond any single presidential quote, but the immediate effect was clear: Bitcoin’s worst week of the year has been reversed by a single afternoon of presidential commentary.
For long-term holders, the July 6 rebound is a reminder that Bitcoin’s price action remains tightly coupled to US policy signals, and that the administration’s strategic embrace of the asset is now a structural feature of the market, not a passing headline.