Apple

DC comic style illustration of a futuristic smartphone and Xbox controller with floating price tags and dollar signs, microchips glowing beneath, red up arrow on prices

Apple and Microsoft Hike Prices by Hundreds as Chip Costs Soar Through the Consumer Hardware Market

Apple and Microsoft have begun raising prices across their consumer hardware lines by hundreds of dollars, with the increases directly attributed to a sustained surge in advanced chip costs that has caught even the largest buyers in the technology industry. The moves, disclosed in pricing updates at major retailers over the past week, mark the

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DC comic illustration of an Apple iPad and MacBook on a circuit-board surface with floating price tags and chip wafers in the background.

Apple Raises iPad and MacBook Prices, Blaming AI Boom for Surging Chip Costs

Apple has raised prices across its iPad and MacBook lines, blaming the rising cost of advanced semiconductors driven by the artificial intelligence boom. The increases, which took effect this week across Apple’s online store and retail channels, mark the company’s most aggressive price adjustment on consumer hardware in several years and underscore how the AI-driven

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Apple smart glasses concept showing sleek wearable AI technology

Apple Reportedly Testing Four Designs for Smart Glasses — And It Looks Serious

Four Designs, One Direction Apple is getting serious about glasses. And no, we don’t mean Vision Pro — that spatial computing headset is impressive but barely leaves your living room. This is different. Apple is now reportedly testing four distinct designs for smart glasses that could ship to consumers — and one of them apparently

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Apple Ultra branded products concept

Apple Reportedly Planning Three New ‘Ultra’ Products for 2026

Apple is gearing up to launch three new “Ultra”-branded products in 2026, according to industry reports. This expansion of the premium Ultra lineup signals Apple’s continued push into the high-end consumer electronics market. The move comes as Apple seeks new growth avenues amid slowing iPhone sales. By creating an Ultra tier above the existing Pro

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Apple logo with M5 chip technology

Apple March 2026 Event: M5 Chips, New MacBooks, and iPhone 17E Revealed

Apple Kicks Off March with Major Product Announcements Apple has kicked off March with a flurry of product announcements ahead of a special Apple experience event on March 4th in New York City, London, and Shanghai. The tech giant unveiled its latest lineup of devices, featuring groundbreaking improvements across multiple product categories. This strategic timing

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